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Gender & Society
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The Media Depiction of Women Who Opt Out

Arielle Kuperberg

University of Pennsylvania

Pamela Stone

Hunter College and The Graduate Center, CUNY

Through a content analysis of print media and a comparison of media images with trends in women's behavior, the authors explore the rhetoric and reality surrounding the exit of college-educated women from the workforce to become full-time mothers, a phenomenon that has been dubbed "opting out." The major imagery surrounding opting out emphasizes motherhood and family, elites, and choice. A close reading reveals some inconsistencies that counter the prevailing positive depiction. The authors also find that media coverage of opting out appears in leading publications reaching large and diverse audiences. A comparison of articles' themes against actual trends in women's opting-out behavior shows that there is a disjuncture between the two. The authors discuss the implications of these results for the dissemination of a new feminine mystique.

Key Words: working mothers • mass media • women's roles • work and family • gender

This version was published on August 1, 2008

Gender & Society, Vol. 22, No. 4, 497-517 (2008)
DOI: 10.1177/0891243208319767


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[Abstract] [PDF]