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Gender & Society, Vol. 19, No. 4, 456-479 (2005)
DOI: 10.1177/0891243204272968

William Wants A Doll. Can He Have One? Feminists, Child Care Advisors, and Gender-Neutral Child Rearing

Karin A. Martin

University of Michigan, Ann Arbor

Using an analysis of child care books and parenting Web sites, this article asks if second-wave feminism’s vision of gender-neutral child rearing has been incorporated into contemporary advice on child rearing. The data suggest that while feminist understandings of gender have made significant inroads into popular advice, especially with regard to the social construction of gender, something akin to "a stalled revolution" has taken place. Children’s gender nonconformity is still viewed as problematic because it is linked implicitly and explicitly to homosexuality.

Key Words: gender nonconformity • children • advice books • homosexuality • feminism


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