Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Gender & Society
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Massoni, K.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Modeling Work

Occupational Messages in Seventeen Magazine

Kelley Massoni

University of Kansas

How do adolescent girls envision the world of work and their potential place in it? This article considers teen magazines as a possible source for girls’ perceptions about the work world, including their own career futures. The author explores the occupational landscape embedded with in Seventeen magazinein 1992 in both quantitative and qualitative terms. The labor market in Seventeen-land is heavily skewed toward professional occupations, particularly in the entertainment industry. A close reading of the text reveals four primary messages about the world of work: Entertainment careers are a viable and prestigious option, men are the norm as workers, men hold the power, and fashion modeling is the pinnacle of "women’s work. " The author argues that Seventeen may be promulgating a distinct set of what Collins called "controlling images" directed at predominantly white girls. The findings suggest gender researchers should attend to the connection between the mass media and girl culture. They also underscore the importance of teaching media literacy.

Key Words: gender • girl culture • teen magazines • occupation • media literacy

Gender & Society, Vol. 18, No. 1, 47-65 (2004)
DOI: 10.1177/0891243203259133
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Gender SocietyHome page
A. Kuperberg and P. Stone
The Media Depiction of Women Who Opt Out
Gender Society, August 1, 2008; 22(4): 497 - 517.
[Abstract] [PDF]

Home page
 Science CommunicationHome page
J. Steinke, M. K. Lapinski, N. Crocker, A. Zietsman-Thomas, Y. Williams, S. H. Evergreen, and S. Kuchibhotla
Assessing Media Influences on Middle School Aged Children's Perceptions of Women in Science Using the Draw-A-Scientist Test (DAST)
Science Communication, September 1, 2007; 29(1): 35 - 64.
[Abstract] [PDF]

Home page
 Science CommunicationHome page
J. Steinke
Cultural Representations of Gender and Science: Portrayals of Female Scientists and Engineers in Popular Films
Science Communication, September 1, 2005; 27(1): 27 - 63.
[Abstract] [PDF]