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Gender & Society
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The Myth of Postfeminism

Elaine J. Hall

ehall1{at}kent.edu.

Marnie Salupo Rodriguez

Kent State University

Accordingto the mass media, a postfeminist era emerged in the 1990s. The first objective is to develop a definition of the postfeminist perspective. Based on an informal content analysis of popular articles, the authors identify four postfeminist claims: (1) overall support for the women’s movement has dramatically eroded because some women (2) are increasingly antifeminist, (3) believe the movement is irrelevant, and (4) have adopted a "no, but..".version of feminism. The second objective is to determine the extent of empirical support for these claims. Usingexistingpublic opinion data, the authors find little support for the four postfeminist claims. Implications of the unsubstantiated post-feminist argument are discussed.

Key Words: feminism • postfeminism • women’s movement

Gender & Society, Vol. 17, No. 6, 878-902 (2003)
DOI: 10.1177/0891243203257639
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