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Designing Women

Cultural Hegemony and the Exercise of Power among Women Who Have Undergone Elective Mammoplasty

University of Louisville Gagne{at}louisville.edu

DEANNA McGAUGHEY

University of Louisville

This article draws on Foucault's concept of the exercise of power and Gramsci's concept of hegemony to examine how women used cosmetic surgery to exercise power over their bodies and lives. The analysis is rooted in two feminist perspectives on cosmetic surgery. The first argues that women who elect to have their bodies surgically altered are victims of false consciousness whose bodies are disciplined by the hegemonic male gaze. The second asserts that women who undergo elective cosmetic surgery exercise free choice in controlling their bodies and lives. By examining sites wherein power is exercised by and over women, the authors argue for a synthesis of these two perspectives. They find that the women achieved greater power and control over their bodies and lives when they embodied hegemonic ideals of feminine beauty. Cosmetic surgery can be empowering for individual women while reinforcing the hegemonic ideals that oppress women as a group.

Gender & Society, Vol. 16, No. 6, 814-838 (2002)
DOI: 10.1177/089124302237890


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