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Gender & Society
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ENGENDERING SOCIAL MOVEMENTS

Cultural Images and Movement Dynamics

RACHEL L. EINWOHNER

Purdue University

JOCELYN A. HOLLANDER

University of Oregon

TOSKA OLSON

The Evergreen State College

The fields of gender and social movements have traditionally consisted of separate literatures. Recently, however, a number of scholars have begun a fruitful exploration of the ways in which gender shapes political protest. This study adds three things to this ongoing discussion. First, the authors offer a systematic typology of the various ways in which movements are gendered and apply that typology to a wide variety of movements, including those that do not center on gender issues in any obvious way. Second, the authors discuss the process by which movements become gendered. In doing so, they go beyond current scholarship by bringing "others" (e.g., opponents and the general public) squarely into the gendered analysis. The article concludes by speculating about the outcomes of these processes and suggests that movements that draw on feminine stereotypes face a double bind that hampers their success. Illustrations come from movements in the United States, Europe, and Latin America.

Gender & Society, Vol. 14, No. 5, 679-699 (2000)
DOI: 10.1177/089124300014005006


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